Susan L. HoellerSusan L. (“Susie”) Hoeller

Founder and Principal Attorney

Susan L. (“Susie”) Hoeller founded the Hoeller Law Firm in January 2008. The firm’s practice areas are described at the Services section of our website. Clients include electronics, wireless technology, medical device, animal health pharmaceutical, and software companies as well as international brands in the food, beverage and consumer product industries. Clients are located throughout the U.S. and in Canada, New Zealand and the United Kingdom. Transactions handled have involved customers or suppliers in China, Latin America, Australia and the European Union.

Ms. Hoeller’s prior legal positions include the following: Associate General Counsel for global procurement, merchandising, and product and food safety at Wal-Mart Stores, Inc. in Bentonville, AR; Partner at Jackson Walker LLP in Richardson, TX; and Of Counsel at Haynes and Boone LLP in Richardson, TX. At both law firms, she represented high technology companies. Ms. Hoeller served in positions of increasing responsibility in the Legal Department at Texas Instruments (TI) in Dallas, including her appointment as the Secretary of the TI Ethics Committee, reporting to the Board of Directors.

Ms. Hoeller is a current advisor to the New Zealand Trade and Enterprise Americas Beachheads Program. She is a co-founder of the Arkansas Chapter of Women in International Trade. In 2010, Ms. Hoeller was awarded the “Certified International Business Professional” diploma by the Forum for International Trade Training in Ottawa, Canada. That same year, Ms. Hoeller was elected as the first American director of the Forum for International Trade Training for a three year term.

Ms. Hoeller is a member of the American Bar Association, Section of Antitrust Law Corporate Counseling Committee. She has authored legal articles for ABA publications and the Texas Bar Journal. She is a frequent speaker at legal and business conferences on a wide variety of subjects. Susie has received awards for her pro bono legal service to refugees and immigrants. She has published four books on food and toy safety, immigration policy, ethical food policy and ethical decision making. She has also written a memoir about growing up as a pioneer female hockey player in Montreal, Canada.

Susie has been admitted to practice law in Florida (2014), Arkansas (2007), Texas (1984), Illinois (1978), and Maine (1976). Her bar registration is active in Florida and Arkansas and inactive in the other states. She received her law degree from Vanderbilt University and graduated from Colby College cum laude with a B.A. in history and government. Susie was born in Chicago and raised in Montreal.


Theodore M. HoellerTheodore M. Hoeller, Sr.

Business and Client Services Manager

Theodore M. Hoeller, Sr.’s career has spanned over forty years in the fields of capital investment, transportation, real estate development, marketing, and entrepreneurial ventures. He has held senior positions with large corporations. In addition, as an entrepreneur, he has successfully developed many small and medium size companies. Ted has also acted as a consultant, owner’s representative and CEO or COO for emerging companies in the semiconductor, chemical services and general aviation fields. He has served in leadership and volunteer positions with business, civic, charitable, fraternal, university, and religious groups. Ted has been appointed to various governmental boards in the areas of real estate appraisal, public transportation services, and airport management.

Ted has a B.A. degree from DePaul University in Chicago, Illinois and an Associate of Applied Science degree from Grayson County Community College in Denison,Texas. He has taught various courses pertaining to general business, enology & viticulture, real estate, marketing, sales and entrepreneurship. Ted’s diverse business background provides him with a businessman’s perspective on complex legal issues which arise in large corporations, as well as the legal needs of startup companies and their growth into successful mid-sized firms. He understands the business need for timely, cost-effective and accurate legal services. Ted works to assure that the firm’s information technology systems are operating smoothly and clients are receiving the legal services they require on time, within budget, and with accurate billing. He is also dedicated to keeping the Hoeller Law Firm overhead low so the firm can pass these savings onto our clients, with the belief that our success is based upon our ability to help our clients become more successful.

In 2003, the Hoellers founded the American Center for International Policy Studies ( to provide a platform for the civil exchange of international policy ideas without ideological pre-condition and to assist students and young professionals in their international career development.