Susan L. (“Susie”) Hoeller
Founder and Principal Attorney
Susan L. (“Susie”) Hoeller founded the Hoeller Law Firm in January 2008. The firm’s practice areas are described at the Services section of our website. Clients include electronics, wireless technology, medical device, animal health pharmaceutical, and software companies as well as international brands in the food, beverage and consumer product industries. Clients are located throughout the U.S. and in Canada, New Zealand and the United Kingdom. Transactions handled have involved customers or suppliers in China, Latin America, Australia and the European Union.
Ms. Hoeller’s prior legal positions include the following: Associate General Counsel for global procurement, merchandising, and product and food safety at Wal-Mart Stores, Inc. in Bentonville, AR; Partner at Jackson Walker LLP in Richardson, TX; and Of Counsel at Haynes and Boone LLP in Richardson, TX. At both law firms, she represented high technology companies. Ms. Hoeller served in positions of increasing responsibility in the Legal Department at Texas Instruments (TI) in Dallas, including her appointment as the Secretary of the TI Ethics Committee, reporting to the Board of Directors.
Ms. Hoeller is a current advisor to the New Zealand Trade and Enterprise Americas Beachheads Program. She is a co-founder of the Arkansas Chapter of Women in International Trade. In 2010, Ms. Hoeller was awarded the “Certified International Business Professional” diploma by the Forum for International Trade Training in Ottawa, Canada. That same year, Ms. Hoeller was elected as the first American director of the Forum for International Trade Training for a three year term.
Ms. Hoeller is a member of the American Bar Association, Section of Antitrust Law Corporate Counseling Committee. She has authored legal articles for ABA publications and the Texas Bar Journal. She is a frequent speaker at legal and business conferences on a wide variety of subjects. Susie has received awards for her pro bono legal service to refugees and immigrants. She has published four books on food and toy safety, immigration policy, ethical food policy and ethical decision making. She has also written a memoir about growing up as a pioneer female hockey player in Montreal, Canada.
Susie has been admitted to practice law in Florida (2014), Arkansas (2007), Texas (1984), Illinois (1978), and Maine (1976). Her bar registration is active in Florida and Arkansas and inactive in the other states. She received her law degree from Vanderbilt University and graduated from Colby College cum laude with a B.A. in history and government. Susie was born in Chicago and raised in Montreal.
Margie Alsbrook holds her LL.M. in food law and agriculture and her J.D. from the University of Arkansas Law School. Alsbrook was the founding editor-in-chief of the Journal of Food Law & Policy, the first legal journal in the U.S. devoted to food law and its impact on society. She is also a published board member of the Arkansas Law Review. Her academic articles have been cited frequently by courts, included in legal textbooks, and referenced by other sources. Her clients and colleagues frequently rely on her policy analysis for the emerging law surrounding genetically modified foods as well as complicated contract clause issues.
Margie is known for bringing a pragmatic business and marketing lens to her legal and compliance advice that is appreciated by clients. She has extensive experience counseling food and agriculture companies, construction and development clients, and small business owners on a wide variety of challenges and opportunities.
Margie has a strong personal passion for fighting poverty. She is part of the launch of the United Nations’ PUSH campaign (Presidents United to Stop Hunger) as well as a past member of the Food & Agriculture Organization (FAO) North America World Food Day Steering Committee. Margie served as national director for HungerU, an award-winning food security awareness program focused on next generation populations that interacted with over 170,000 college and university students on over 70 campuses across the United States.
In addition, Margie’s public service experience includes being appointed by the Governor of Arkansas to serve as a Justice of the Peace. She has served on numerous bar association committees and non-profit boards. Margie was a member of the Arkansas Bar Association’s Leadership Academy.
Margie is licensed to practice in Arkansas.
Theodore M. Hoeller, Sr.
Business and Client Services Manager
Theodore M. Hoeller, Sr.’s career has spanned over forty years in the fields of capital investment, transportation, real estate development, marketing, and entrepreneurial ventures. He has held senior positions with large corporations. In addition, as an entrepreneur, he has successfully developed many small and medium size companies. Ted has also acted as a consultant, owner’s representative and CEO or COO for emerging companies in the semiconductor, chemical services and general aviation fields. He has served in leadership and volunteer positions with business, civic, charitable, fraternal, university, and religious groups. Ted has been appointed to various governmental boards in the areas of real estate appraisal, public transportation services, and airport management.
Ted has a B.A. degree from DePaul University in Chicago, Illinois and an Associate of Applied Science degree from Grayson County Community College in Denison,Texas. He has taught various courses pertaining to general business, enology & viticulture, real estate, marketing, sales and entrepreneurship. Ted’s diverse business background provides him with a businessman’s perspective on complex legal issues which arise in large corporations, as well as the legal needs of startup companies and their growth into successful mid-sized firms. He understands the business need for timely, cost-effective and accurate legal services. Ted works to assure that the firm’s information technology systems are operating smoothly and clients are receiving the legal services they require on time, within budget, and with accurate billing. He is also dedicated to keeping the Hoeller Law Firm overhead low so the firm can pass these savings onto our clients, with the belief that our success is based upon our ability to help our clients become more successful.
In 2003, the Hoellers founded the American Center for International Policy Studies (www.amcips.org) to provide a platform for the civil exchange of international policy ideas without ideological pre-condition and to assist students and young professionals in their international career development.